We have some fascinating insights to share about the power of storytelling and how it can help us tackle challenges more effectively, in a world seemingly difficult to navigate.
Inspired by a recent read from joeboyd@substack.com, we have come to realize that the best leaders, problem-solvers, and innovators throughout history weren’t just strategists—they were also storytellers. When we encounter seemingly unsolvable problems, it often means we’re stuck in an old narrative. By reframing the story, we can shift what’s possible and discover new solutions. Mr. Boyd explores this idea through some historical examples:
- Rosa Parks changed the story of dignity when she refused to give up her bus seat in 1955. Her actions weren’t just breaking a rule—they were rejecting an old narrative and promoting a new story of equality and dignity. This small action sparked the Montgomery Bus Boycott and eventually helped dismantle segregation.
- Dr. John Snow transformed public health by changing the story of disease during the 1854 cholera outbreak in London. While most experts believed cholera was airborne, Snow challenged this narrative by proving that contaminated water was the real cause. His discovery laid the foundation for modern epidemiology.
- Netflix revolutionized the movie business by telling a different story—one where customers could watch movies without ever leaving their homes. As Blockbuster clung to the belief that people would always rent DVDs, Netflix built an entirely new industry with their innovative approach.
When we are feeling stuck in a problem, could we try asking ourselves: What story are we believing that’s keeping us stuck? Recognizing an old narrative and considering alternative stories could change our perspective. What if the opposite of our assumption is true? What if the limitation we see is actually an opportunity? We can take small actions as if the new story is already true. Rosa Parks sat in her seat, John Snow mapped cholera cases, and Netflix built a DVD-by-mail business before streaming even existed. Acting as if the new story is real is what makes it real.
Whatever challenge we are facing—in leadership, business, or life—there is an alternative story waiting to be told. The real question is: Are we willing to believe it before we see it? Let’s embrace the power of storytelling and reframe our issues to find INNOVAtive solutions!
We look forward to hearing your thoughts, your perspective is always valuable to us!
Carlos Banchik, P.E.
Chair